Learn how the world of marketing is quickly evolving based on data-driven insights
Wichita State University successfully partnered with Blackboard’s Student Services team to develop and implement marketing strategies and tactics for growing their online degree program enrollment.
Join this presentation for actionable insights on how Wichita State University and Blackboard Student Services team determined a path to achieve enrollment goals, and then replicated the success across other programs.
Wichita State University
Veronica Schmitz helps prospective online students find Wichita State University by coordinating research, enrollment marketing and recruitment efforts for Wichita State Online. Her broad experience in customer service, sales, metric driven performance, branding, digital and traditional marketing has helped Wichita State University’s online education division grow its enrollments more than 110% since 2014.
Director, Marketing & Media Services
Emily Ward is the Director, Marketing & Media Services for Blackboard Student Lifecycle Services. With more than 8 years of higher ed-specific experience, Emily has supported a variety of domestic and international institutions, with both on-ground and online program offerings, to develop, implement and optimize marketing strategies that successfully meet their growth goals. Though her strategic approach often incorporates both offline and online channels into the marketing mix, she specializes in digital marketing, where return on investment can be established through highly trackable efforts. Emily is a strong proponent of the role of technology in securing and managing prospect data, nurturing prospects through the sales funnel into enrollment, and ultimately retaining students.