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Think Bigger:

Marketing Strategies and Tactics for Scaling Enrollments

'Think Bigger' Webinar

Wednesday, February 14th

12:30pm-1:30pm EST

Join us:


Marketing Strategies and Tactics for Scaling Enrollments

About the webinar

Wichita State University successfully partnered with Blackboard’s Student Services team to develop and implement marketing strategies and tactics for growing their online degree program enrollment.

Join this presentation for actionable insights on how Wichita State University and Blackboard Student Services team determined a path to achieve enrollment goals, and then replicated the success across other programs.

Attendees of this webinar will:

  • Learn how WSU and Blackboard successfully partnered together to develop and implement marketing strategies and tactics for growing online degree program enrollment
  • Glean a high-level view on some of the marketing and growth challenges facing the industry today
  • & more...

Why Should You Join?

Learn how the world of marketing is quickly evolving based on data-driven insights

Explore the opportunities and challenges of partnering with a third party on your marketing efforts

Pick up DIY tips for those who may be on a tight budget with limited resources

About The Presenters

Veronica Schmitz

Veronica Schmitz

Program Manager
Wichita State University

Veronica Schmitz helps prospective online students find Wichita State University by coordinating research, enrollment marketing and recruitment efforts for Wichita State Online. Her broad experience in customer service, sales, metric driven performance, branding, digital and traditional marketing has helped Wichita State University’s online education division grow its enrollments more than 110% since 2014.

Emily Ward

Emily Ward

Director, Marketing & Media Services

Emily Ward is the Director, Marketing & Media Services for Blackboard Student Lifecycle Services. With more than 8 years of higher ed-specific experience, Emily has supported a variety of domestic and international institutions, with both on-ground and online program offerings, to develop, implement and optimize marketing strategies that successfully meet their growth goals. Though her strategic approach often incorporates both offline and online channels into the marketing mix, she specializes in digital marketing, where return on investment can be established through highly trackable efforts. Emily is a strong proponent of the role of technology in securing and managing prospect data, nurturing prospects through the sales funnel into enrollment, and ultimately retaining students.

Register Today!

This session will take place
on Wednesday, February 14, 2018.

Use the below form to register for the webinar.